How to Use Business as a Force for Good!
Cielo e Terra has recently been certified B-Corp.
What does it mean?
B-Corp stays for Benefit Corporation and it is a certification aiming to grant specific ethical standards to be achieved in a company.
But, you know, "ethical" doesn't mean just the environment. This certification promotes 360° ethical behaviors, taking into account also other issues, like poverty, people's dignity, economy, communities, transparency, and so on.
B-Corp certified companies meet the highest ethical standards and form a network. Its goal is to... change the world, by redefining the concept of business success and building a more inclusive and sustainable economy.
Today's problems can't be faced only by governments and non-profits organizations, business intervention is also needed.
B-Corps use profit and growth as a means to a higher goal: a positive impact on the environment, communities, and people.
Achieving the certification wasn't easy for Cielo e Terra. It has been a long way, since 2016, when the Kaizen method and Lean Production were introduced and quality certification achieved (ISO 9001, environmental management ISO 14000, and worker's safety ISO 45000).
B THE CHANGE is the motto which best expresses this business philosophy, able to imagine a better future, for all.
Learn more about this topic: