Cielo e Terra has two strong roots here in the Veneto region in north-eastern Italy.
The first is the Cielo family: a 4 generations story. The second, the cooperative of Cantine dei Colli Berici, with more than 2000 vinegrowers associated.
In 1908 Giovanni Cielo, the founder, purchased a small estate in Montorso, just overlooking the Castles of Romeo and Juliet.
Grandfather Pietro developed the wine business and saved the estate during the war. He was a great communicator, deeply committed to social responsibility.
Meanwhile, after the war, local vinegrowers, decided to band together and set up a cooperative, the Cantine dei Colli Berici S.c.a.
The Cielo third generation, Giovanni, Renzo and Piergiorgio, took the reins in the 1960s. Innovation and commitment made the winery well reputed all across Italy.
With the fourth generation, Pierpaolo and Luca, the Cielo winery joined Cantine dei Colli Berici and was renamed Cielo e Terra (Sky and Earth). This is a successful union between a family company and a cooperative.
Representing over 2,000 vinegrowers and 3,700 hectares of vineyards, the Cantine dei Colli Berici cooperative wanted to be involved in the bottling and marketing of the bulk wine.
Cielo family desired to have better control over the supply chain and to approach it in a more innovative and integrated way: from vineyard to market.
The joint venture's main goal was to protect local diversity and to provide fair value across the entire supply chain and over different vintages.
In more than 20 years Cielo e Terra has made a real boost. It went from 5 to 75% export quota and now it is present in more than 60 markets with mostly fine wines (IGT and DOC).
The winery became also a leader in sustainability practices, with projects to support people and help the planet.